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Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Im very interested in the derivative work potential of podcasts. It has been a player in the audio space across multiple kinds of distribution for a long time. I dont have it candidly on a P&L anywhere. The other is the digital audio group. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. See omnystudio.com/listener for privacy information. Yes. In fact, it was always there, but now it has exploded. We do all kinds of advertising models with Malcolm and his team. We all are. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. No, not really. Just simplicity. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. You get to market all these shows with your massive terrestrial network and your now massive podcast network. One of these cards literally says, What is your org chart? That is my whole brand. We ran a third-party research study two years ago with WARC. Don't act like you're not impressed. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Big Money Players and iHeartPodcasts. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Copyright 2023 Apple Inc. All rights reserved. You just saw it happen. Im going to get in trouble too, just like you are. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. Really, really terrible. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Gmails client-side encryption is now available to more businesses, Whoops! Its worked for them for 10, 15 years. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. I dont predict what we might get. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. I know. That's it. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. The creator and the ad-serving publisher, in our case, are in total control. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 He was like, I believe in this medium. Here is your reach extender. Which one of your children is the business affairs group? I think its high attentiveness at scale with partners that weve been able to maintain so far. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. I dont know that it needs innovation. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Abs are sure to get a workout from the contagious humor. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Barlow is a writer and producer on the show as well as. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. But yes, weve seen that convert. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The medium. One hundred and twenty million a month? On the other side of the business, you own the distribution. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. See omnystudio.com/listener for privacy information. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. How do you tend to the things in the library that arent the celebrity shows? Youre the CEO of iHeart Digital, which is a big company with a long history. But that has been their promise for years, and it might still be their promise. The core fundamental, pretty consistent business model of podcasting is a rev share model. Ninety-five percent. It has been a pitfall of digital media from day one. Do you care? One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. Is that part of your business affairs team, just selling the IP out? Fast, cheap, and good. All I say to them is, This is no longer an experimental bucket of marketing. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . The second reason is parallel pathing. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. We're all in a glass case of emotion. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. It has been fun, if nothing else. Its actually a lot of different things. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Do you worry that you dont have the same control? Oddly, no. Thats loosely how its orgd out. Promote. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. I talk to a lot of digital media CEOs and digital media types. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Charts. By the way, put TheVerge.com on the home screen of your phone. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. I can talk about the things I cant talk about on the radio. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. About. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. You own the radio stations and you program them. I just get a little bit defensive or protective about the other 3,000 shows. We had three or four people who were our formal official sales team at Stuff Media. Yeah. That definitely helps, so we jumped in. Five Stars. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Its because of the venture capital money. The last thing Id say is more of a human thing. I think thats it. Thats a super good question. Are they yours if theyre subscribed in Spotify? Hi, Ron Burgundy fans! Yes, its about my competitors, I get it. Im building up to it. Thats what were trying to true up. Ive just really struggled to understand why you would do that. LOTS of podcasts have ads okay? Theres a sigh of relief from the YouTube people somewhere. Theyre killing it right now. He founded it in a Duke University dorm room, and now hes found his way into podcasting. I cant find the reason in podcasting. It didnt hurt that this explosion hit podcasting. That is technically a long tail show. I do. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Its always collaborative with their approval. In fact, well distribute it on broadcast radio, and so we did. The Ron Burgundy Podcast. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. You got it. Ron hires a new co-host. Usually, yeah. It sounds like you have things figured out, that you have confidence in your business. Or, the negative reason, theyre covering up bad work. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We had a good relationship with Roger Goodell and the league. I can get all three, all the time. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. The counterexample there is obviously Joe Rogan at Spotify. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. So of course I asked Conal about that and lots more. Just before we started, I was looking at your website. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. By the way, 75 percent of that third is broadcast radio. Its just like life. People are stupid enough to complain about the ads. How do you make sure they sustain? Our job was really simple. Theyre mine. Whats your best TikTok meme? I dont know that well have a big reveal. You should buy streaming. Its incredibly collaborative. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Thats good. It was a smart move on their part to buy a company like HowStuffWorks.com. The NFL is very similar. Its a great question, because isnt everything direct response at the end of the day? This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. I really just keep going back to this notion that its perfect the way it is. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp.
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